Do You Remember

Do you remember where you were when…

For many of us, the COVID-19 pandemic will become a “snapshot in time”, meaning we’ll always remember where we were when… your state government issued the mandatory quarantine; the Senate passed the $2 trillion CARES Act; summer arrived and the quarantine continued; vacations, birthdays, weddings and holiday events were canceled; the US reached the grim death toll of more than 500,000 Americans.  For a lot of people, where we were was “at home”!  Even now – a year later – there has still been no return to what we once knew as “normal”.

No doubt it’s been difficult, and a lot of other adjectives! Yet we’re still here, forging ahead and creating a “new normal” that, in many ways, has the potential to be better than the old “normal”.  Plato, philosopher and artist, famously wrote, “our need will be the real creator” which was molded over time into the English proverb, ‘Necessity is the mother of invention‘. That proverb is probably truer today than ever. Necessity has brought about a change of attitude and technologies that allows many more of us to work from home, avoiding sometimes lengthy commutes and allowing us to spend more time together with our families. We have seen more empathy in our nation, with more people reaching out to and helping friends and neighbors in need.  Charitable contributions to churches, non-profits, and other agencies for the purpose of supporting the needy in our communities have not diminished despite the economic hardships experienced by countless. In many cases, charitable contributions have actually increased!  We are making changes, out of necessity, that is enabling us to be more “human”, without significantly diminishing our nation’s efficiency or effectiveness!

For many of us, another “snapshot in time” this last year was the brutal, unjust police killing of George Floyd and the ensuing civil unrest. While the majority of Americans were, and are, horrified by George Floyd’s killing, we can be encouraged by the nation’s many responses to this and similar events over the last year.  People from all races and walks of life came together with purpose and determination demanding the eradication of racial injustices, inequality and systemic racism, and because of this there is real hope that, this time, we will see a lasting, positive change to human relations in our country!

We have faced major challenges this last year resulting in significant changes in our personal and business lives.  As Americans, we have done what we always do in the face of challenge: we have adapted and continue to find ways to overcome!

“We are all navigating the new normal together. As we lock arms virtually and try to help one another in ways we can, our vast world suddenly feels a little smaller and more connected. And for that, we are grateful.”

Michael Dell – CEO of Dell

Have your business and your employees adapted optimally to the new environment we find ourselves in? Clearly, business as usual is no longer an option. Analyzing lessons learned, assessing current state and envisioning future state are essential to determining whether your business requires a strategic pivot, operations overhaul, or change in workplace culture. iSeek’s proven organization alignment techniques will guide and support the arduous process of assessing the impacts your business faced during these unparalleled times, analyzing operational performance, and measuring the overall health of your business. Our in-depth approach discovers cost savings opportunities, uncovers revenue potential, and exposes operational inefficiencies. Custom solutions are crafted to capitalize on newly-discovered opportunities for growth and improvement.

Visit the resources page of our website to learn more about our proven tools and techniques. Then, contact us to begin developing or optimizing strategies for success in the “new normal”.


Newsflash! Your Golden Opportunity may have Eight Legs

One lucky day, entrepreneur Ken Hakuta received a toy, a gift for his son, from his family in Japan.  When thrown against a wall, the 8-legged toy, soon to be named the “Wacky Wall Walker”, scrambled down the wall instead of falling off of it.  After Hakuta’s family played with it for hours, he realized that the tiny toy presented a great marketing and financial opportunity for him.  Little did he know how successful his rubbery octopus would become.

In fact, the Wacky Wall Walker became one of the best-selling fad toys of the 1980s.  Its appeal extended to other markets including television (NBC produced a Christmas special based on the toy) and breakfast cereal (Kellogg’s inserted them into cereal boxes).  In the wake of his fad’s popularity, Hakuta created and hosted a TV show for child entrepreneurs and authored a book entitled, How to Create a Fad and Make a Million Dollars, in which he candidly shared his experiences marketing the Wacky Wall Walker.



A popular Hakuta quote reads, “People will try to tell you that all the great opportunities have been snapped up.  In reality, the world changes every second, blowing new opportunities in every direction, including yours.”  The problem with business opportunities is not that they don’t exist; it is that they don’t necessarily fall into our laps.  We have to be open and actively pursue them.  Here are ten ideas for finding the next great opportunity that awaits your business.

  1. Seek out opportunities. Discover opportunities or create them yourself.  Be open to finding a gift in your mailbox and recognizing its potential.
  2. Talk to your customers. Fill product and service gaps noted by your clients and customers.
  3. Brainstorm with your team. Tap their creative juices to stimulate unique and innovative ideas.
  4. Solve a problem. Pinpoint unique solutions for existing challenges.
  5. Be cognizant of new technologies. Consider business opportunities that may result from technological advancements.
  6. Evaluate your competitors. Determine what they are doing right and what they are doing wrong.  Identify and learn from their competitive advantages.
  7. Take advantage of market booms, even if they may be short-lived. Weigh the potential short- vs long-term gains.
  8. Note pricing movements. Exploit potential increases in market segment when the price of a product or service falls.
  9. Identify gaps in your market for certain products and services. Consider moving into other markets as well.
  10. Analyze industry trends. Take advantage of emerging opportunities in your industry.


iSeek Solutions offers many Resources that facilitate identification of “opportunities”. Here are highlights of a few of our resources:

Strategic Plan Development Workshop (iSPD Workshop©) examines your organization’s strategic mission, goals and objectives to help you gauge the value of opportunities that come your way. The strategic planning process produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future.

Business Health Check (iBHC©) provides a big picture view of your business, a synopsis of where you stand in meeting the goals and objectives set during the strategic planning process. You’ll gain basic knowledge of the overall performance, opportunities for improvements, employee health, end-user experience, and organization culture, engagement and alignment

Business Performance Assessment (iBPA©) is another way of measuring the actual performance of your business against pre-determined goals and objectives. The performance assessment evaluates the organization’s addressable spend, organization alignment and human capital to identify opportunities to save costs, increase revenues – perhaps through new revenue streams, and enhance operational efficiency and effectiveness.

Whether you’re pursuing new opportunities or improving the health and performance of existing opportunities, we can help! Contact us today at


Information on Ken Hakuta and Wacky Wall Walker came from: Wikipedia